DIY Infographics and other Cool Marketing Things

If you’ve spent any time online recently (which, yeah, maybe you’ve been avoiding it as much as we have!), you’ve probably seen these cool graphic communication tools known as infographics.

A practice infographic on how writers can use different social media platforms

Infographic is really just a fancy way of saying “a picture and a few words working together to communicate key information or important messaging.” They give people an easy, at-a-glance way of gathering info, and they’re a great nod to those people who grasp pictures faster than they do words.

I’m a non-visual thinker — give me words any day! — but even so, I’ve grown to appreciate their amazing ability to communicate big complex ideas in a flash. So I wondered if I could learn how to make them.

The short answer is YES — anyone can learn to make an infographic, and depending on how fast you can pull together the content, can do it in 15-20 minutes! The longer answer…well, that’s what this blog post is for!

The Tools

There are at least half a dozen platforms that can help you design your own infographics. Most of them are free for the basics, paying if you want to get really fancy and customized. I found a great rundown of the major players here.

I used Canva to create both the samples I’m posting here. You can scroll through dozens of templates — some free, some paid — and find one that gives you the general look you want. The designs can be changed with photos, colors, textures, etc. I have only just started to play around, and found it easy and fun to mess around.

You’ll also want to have your statistics, facts, sources, images and a general outline ready before you start. I just dove in for the first one I created, and while I wasn’t trying to really create something I would use again and again, it took a lot more time than it could have.

And there aren’t only infographic templates available. You can use these platforms to design anything from wedding invitations to brochures to social media graphics and more.

The Whys

Which brings me to all the reasons you might want to get familiar with infographics.

Marketing. One Penny used Canva to create marketing materials for her upcoming book, saying, “I just took a stab at it, and take this from someone who HATES, no, abhors all forms of fiddly technology– I made a cool pamphlet in half an hour!! It still needs some tweaking, but it looks so much more professional than my 1st attempt using a word doc.”

Reaching readers. Kids are geared to accept visual ways of communicating, and as kidlit writers, it’s to our benefit if we can reach them in the ways they like to be reached. If you have a message for your readers, see if you can put it in infographic form.

Another practice with more in-depth information and graphics

Blog posts. As a blog reader and a blog writer, it can be really refreshing to see information presented visually. Instead of writing 500 words on writing great dialogue, why not try a graphic that explains what makes dialogue great?

Presentations. I occasionally give talks in my professional life and to school-aged kids. Infographics are a fantastic way to underscore the information you’re presenting orally — and help you stay away from the curse of the three-bullet-point Powerpoint slide!

Play around with a couple of the platforms to see which one works best for you. Once I tried one, the ideas started coming fast and furious. I’m looking forward to creating more and finding more ways to use them!

Creating Your Website

Welcome back to my series Basic Marketing for Authors. In the last blog post of this series, Creating Your Brand, I mentioned there are many uses for your brand including social media, promotion material, and websites.

Today we are focusing on websites. A scary, but necessary part of your platform and career-long marketing. (Who am I kidding? It’s all scary!) Okay, you have your brand. How do you use that to create a website?

Step one: take a deep breath. 

Step two: Buy a domain.

What is a domain? It is an easy to remember name that hides the technical IP address for web pages, and the easiest way for people to find you is by using your name. For example: halligomez.com. I am fortunate to have a unique name that was available (that’s the first time I’ve ever said that!) If your name is unavailable, try a similar variation such as gkbyrnebooks.com.

Step three: Decide on which company will host your site.

What is hosting? It is the business of housing, serving, and maintaining files for websites. You rent space on a host computer which assigns an address for files to your domain so anyone can find your website on the Internet.

There are many choices and most have similar features, so it may require a little research to find which products and services best suit you. Keep in mind some products are free and some cost money.

Step four: Choose a template and theme.

What are templates and themes? A template is the layout of your website, or where you put pictures and words (think of it as walls and furniture in a house). A theme is the design of your template/website, the specific colors, pictures, fonts, and words you choose (or paint and decorations).

Before choosing the template and theme, you must decide what your website will be used for. Marketing your books with cover reveals? A calendar of events? Blogging? All three?

All templates and themes have customization options, some offer basic changes while others allow you to be more creative. There are many companies, each offering a dizzying number of templates, so take your time and find the one right for you.

Step five: You have your template and theme, you’ve incorporated your brand, now you have to decide what to put on your website. This is a list for published and unpublished authors, although not everything will apply to both.

  1. Your bio including a professional headshot (Ugh! Painful.)
  2. Links to your social media profiles
  3. A contact form for readers to subscribe to your website and for you to collect emails to send notifications of those very important announcements like your publication date(s).
  4. Book cover images and brief descriptions of your book(s)
  5. Reviews of your book(s)
  6. Links to major online retailers selling your book(s)
  7. Contact information for agent or publicist

Obviously you want your website to be a place for readers to find your books, but until you have some to offer, or before your next one is published, what can you do to engage readers? A few suggestions are promotions, giveaways, writing tips, daily/weekly/monthly inspirational quotes, games, and blog posts.

Which brings us to the question I hear the most when writers are creating a website: to blog or not to blog?

The answer has been consistent throughout the industry. If you are going to blog, you need a new post at least once a month. Once a week is even better, but a lot of writers have other jobs, families, and necessary activities such as breathing and showering (not necessarily in that order). Keeping up with a weekly blog is difficult.

No matter what format you chose for your website, it is important to remember who your audience is and will be. Before you have published books, your audience may be other writers and agents (I’ve heard some agents look for your online presence, including a website, and others do not.) When you have book(s) published, your audience will include readers, parents, teachers, and librarians.

I love to check out writer websites! Please comment and provide a link to yours.

HALLI GOMEZ teaches martial arts and writes for children and young adults because those voices flow through her brain. She enjoys family, outdoors, reading, and is addicted to superhero movies. You can find her on Twitter.

Star in MG / YA Magazines

Although often not lucrative, magazine publications can offer you many benefits.

  • They help your name get out there and stand out from the crowd of writers;
  • they can give you a unique insight into the publication world;
  • they can help you be more productive and serve as experimental pieces;
  • they can help you connect with other authors;
  • you might attract the attention of an editor and get further and better offers such as writing for series;
  • finally but not least, short story credits will impress agents or editors because it tells them your work is worth both reading and paying for.

(NB: *CTS! Means “Closed To Submission.” Some magazines only accept submissions at specific times.)

 

Middle Grade Magazines:

CRICKET. Covers all ages. Have many different magazines: Babybugs, Clicks. Ladybug. Ask (arts and sciences). Spider. Cricket. Cobblestone (American history). Dig Into History. Faces (cultures). Muse (Fun science and tech). Cicada (YA). Welcome works by writers from underrepresented groups. <http://www.cricketmedia.com/submission-guidelines?_ga=1.139948403.1938444544.1485226635 >

EMBER. MG and YA. Age 10 to 18. Poetry, fiction, flash fiction, creative nonfiction. <http://emberjournal.org/submission-guidelines/>

 

 

 

FROSTFIRE WORLDS. Ages 8-18. Fantasy and science fiction stories up to 6000 words with strong world-building. Adventure stories, space opera, and magic opera. Also accept poems, art, articles, reviews, and interviews.<http://albanlake.com/guidelines-frostfire/>

NEW MOON. Girls 8 to 12. Fiction and non-fiction.
Show powerful women in charge of their lives. Show parents how to support girls “to express their voices, strengths, needs, problems, and dreams.” <http://newmoon.com/getting-published-daughters-com/>

SPACEPORTS & SPIDERSILK. Short stories, poems, art, brief essays on science and the environment, interviews, quizzes, fantasy, science fiction, and mild horror. Open to hard to sell stories. <http://nomadicdeliriumpress.com/spaceportsgl.htm>

 

WEE TALES. Magical, heart pounding tales, 2000 words maximum. <https://goldenfleecepress.com/submissions/>

 

 

YOUNG EXPLORER’S ADVENTURE GUIDE. Combine adventure, space, and science. Diverse characters, strong girls, and fun. <http://dreamingrobotpress.com/young-explorers-adventure-guide-submissions/>

 

 

YA Magazines:

 BALLOONS. 12 years-old and up. Looking for unconventional materials, “elements that could enlighten and amaze the young minds.” <http://www.balloons-lit-journal.com/submission.html>

CAST OF WONDERS. YA science fiction or high fantasy for podcasting. *CTS! <http://www.castofwonders.org/submissions/>

CBAY. Teens. Fantasy or science fiction. *CTS! <http://www.cbaybooks.com/submission-guidelines.html>

 

 

CRICKET. Covers all ages. Have many different magazines: Babybugs, Clicks. Ladybug. Ask (arts and sciences). Spider. Cricket. Cobblestone (American history). Dig Into History. Faces (cultures). Muse (Fun science and tech).

Cicada (YA). Welcome works by writers from underrepresented groups.   <http://www.cricketmedia.com/submission-guidelines?_ga=1.139948403.1938444544.1485226635>

 

EMBER. Ages 10 to 18. Poetry, fiction, flash fiction, creative nonfiction. <http://emberjournal.org/submission-guidelines/>

FOREST FOR THE TREES. Poetry, fiction and creative nonfiction up to 6,000 words. <https://ffttjournal.wordpress.com/contactsubmit/>

FROSTFIRE WORLDS. 8-18 and beyond. Fantasy and science fiction stories up to 6000 words with strong world-building. Adventure stories, space opera, and magic opera. Also accept poems, art, articles, reviews, and interviews. <http://albanlake.com/guidelines-frostfire/>

 

HUNGER MOUNTAIN. Short stories, poetry, novel/novella excerpts, and creative nonfiction. Follows themes. <http://hungermtn.org/submit/>

LUNCH TICKET. YA short stories and flash fiction up to 5,000 words. <https://lunchticket.submittable.com/submit/11940/young-adult-writing-for-young-people-13>

ONE TEEN STORY. Literary fiction between 3,000 and 8,000 words. <http://www.one-story.com/index.php?page=submit&pubcode=os>

 

 

REFRACTIONS. YA fantasy with a delicate, magical touch, 5000 words maximum. <https://goldenfleecepress.com/submissions/>

SPACEPORTS & SPIDERSILK. Short stories, poems, art, brief essays on science and the environment, interviews, quizzes, fantasy, science fiction, and mild horror. Opened to hard to sell stories. <http://nomadicdeliriumpress.com/spaceportsgl.htm>

SUCKER LITERARY. YA fiction up to 10,000 words. *CTS! <https://suckerliterarymagazine.wordpress.com/submission-guidelines/>

SUDDENLY LOST IN WORDS. Poetry, short stories, and memoirs up to 3000 words.
<http://writingcareer.com/suddenly-lost-in-words-re-opens-for-ya-short/>

YARN. Poetry, essays up to 3000 words, and fiction up to 6000 words. <http://yareview.net/how-to-submit/>

YOUTH IMAGINATION. Real issues facing teens, from 200 to 20K words. <http://youthimagination.silverpen.org/index.php/submission-guidelines>

 

 

CONCLUSION:

Think of making your stories crossover because it is difficult to find magazines looking for specific genres you might specialize in. You could make your YA stories reaching into adult realms. You could, for example, submit to TOR and CICADA at the same time.

Keep in mind that magazines pay little but expect the best.

Some magazines will only accept excerpts. Read guidelines carefully.

Have fun exploring and submitting!

 

Resource:

Duotrop Magazine List. < duotrope.com >

♥♥♥

 

Subscribe to The Winged Pen and never miss a post, including our monthly #FourOn400 writing contest for middle grade and young adult. Click to SUBSCRIBE!

If you liked this article, visit Sussu’s blogs, at Novel Without Further Ado and Book Riders for MG readers. Connect with her on Twitter and Pinterest.

Thanks for reading

 

 

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Twitter 101 for Writers

Over the holidays, my father-in-law mentioned that a friend had just written a book, his memoirs about the Vietnam War. Since my father-in-law knows I write, I felt like I should offer to help his friend, but I write middle grade and young adult stories. What useful advice would I have?

Then I asked if his friend was on Twitter. He wasn’t. That opened up a wealth of information and connections that could help him revise his manuscript, find an agent, or self-publish his story. I thought we might have a few Twitter newbies following the blog, or others who got the “my friend wrote a book” prompt over the holidays, so I decided it was worth a post.

The Twitter writing community is awesome, a great resource at all stages of the writing process. While you’re writing, it can be the water cooler, the place to chat for a few minutes between projects. It’s also a great source of craft advice. Once you’ve finished a manuscript, it’s a source of advice on revising your project to make it the best story it can be. You can also find critique partners to exchange your work with and get feedback from. When you’re ready to get your work out into the world, Twitter can help you learn about literary agents or participate in writing contests. Or if your plan is to self-publish, you can find out how and connect with professionals who specialize in packaging books. And it doesn’t take much time on Twitter to see that it’s an avenue for book promotion.

Where can a writer go on Twitter to dig into these topics?

Community

Writing is a solitary process. But Twitter can help you find like-minded folks who’ll inspire you to get your butt out of bed at 5:00 am to get some words written before work, or someone to chat with when taking a few minutes off from banging on your keyboard. Great hashtags for finding writing folks are:

#5amwritersclub
#AmWriting
#1linewed

Look for people writing in your age category or genre, or whose stories interest you. Follow them and over time you’ll carve out “your people” in the Twitter writing community.

Craft

There’s always more to learn – story structure, character development, how to write those darn kissing scenes. I don’t even know what aspects of craft might be important to a memoir…but I know someone on Twitter does. I frequent #kidlit, but found a bunch of hashtags for different genres in just a couple minutes.

#memoir
#TravelWriting
#HistFic (for historical)
#steampunk
#nonfiction

Writing hashtags will help you find experts who tweet about helpful topics, frequently with links to blog posts with even more info. I like:

@writerunboxed
@ayaplit (Adventures in Young Adult Publishing)
@nerdybookclub
And, of course, @WingedPen!

Revising

Once you’ve got a draft of your story, or at least the first few chapters, you need some critique partners to help you refine your story – identify what’s working well, what’s not clear and what’s just plain boring (erm…I mean…the pacing’s off). Find them through the community of writers you’re building or on critique partner match-ups hosted from-time-to-time by bloggers. #amrevising is a good hashtag for connecting with other writers trying to fix their words and for advice on wrangling your hot-mess of a first draft into something great.

Pitching

If you’ve chosen the traditional publishing route and are looking for a literary agent, many have an active presence on Twitter. You can follow them to get a sense of their personality and taste in books. Their Twitter profile should have a link to their website where you can find submissions guidelines. #askagent has querying tips, or try #10queries if you like advice without any sugar-coating.

You can also find writing contests and pitching opportunities on Twitter. The rules for writing contests vary. Some, like our 4 on 400 contest or Adventures in YA Publishing’s First Five Pages workshop, are focused on feedback. Others are selective and aim to refine your work and get it in front of agents. Selective contests include #sunvssnow, #pitchmad, #pitchwars, and many others.

Pitch contests allow you to pitch your story in a 140-word tweet. This is no easy feat! See our post here on writing a killer Twitter pitch. Pitch contests include #pitmad, #pitchmas and #sffpit.

Self-Publishing

If you’re going the self-publishing route, you’ll need things like cover art, a cover designer, and an editor to give your words a final polish. Tons of advice is available over on:

#selfpublish
#indiepublishing

Promotion

If you’ve checked out any of these hashtags, you probably found that there’s lots of book promotion happening on Twitter. #amreading is a good place to start.

 

The bottom line is there’s a mountain of information out there to help you no matter what point you’re at in your writing journey. But don’t forget to turn off your internet and get back to writing!

What are your favorite spots for hanging out with the Twitter writing community and getting writerly questions answered? Let us know in the comments! And if you have any tips for my father-in-law’s friend writing memoir, please let me know that too!

Photo by Pam Vaughan

REBECCA J. ALLEN writes middle grade stories that blend mystery and adventure and young adult thrillers with heroines much braver than she is. She’s on Twitter and her website is here.

Creating Your Brand

Welcome to “Creating Your Brand,” the first in a three-part series on basic marketing for authors.

BRANDING

If you are like me, a complete novice in the area of promoting yourself, this is the place for you.

In 2016, I made it a priority to learn all I could about this subject. I had one-on-one brainstorming session with a published author and marketing specialist, attended workshops with literary agents, and read A LOT! Now I am ready to share the basics. Let’s start with some easy questions.

What is a brand? It is an image, tagline, or look you present to your audience. In the case of writers, the audience is readers, parents, teachers, librarians, agents, and editors.

What is the purpose of a brand? It defines you and your work and makes you recognizable to your audience. Think about these easily recognizable examples (yes, they are on a much larger scale, but they may help clarify):

Coca-Cola
Apple

 

 

 

 

 

Where is your brand used? Your brand is used in all areas representing you. That includes social media, swag, book signings, school visits, presentations, and more.

What are the rules for creating a brand? There are no rules, but your brand should be focused, concise, and consistent. It should be clear that you understand your audience. Of course your focus will change throughout your career, so don’t be afraid to rebrand as necessary.

CREATING A BRAND

Now that we know what a brand is, it’s time to get to the good stuff. Creating one. But how does an author just starting out, without a huge advance to spend on a marketing team, create a brand? Excellent question. Before we get to that, let’s look at a few websites that clearly define the author:

Rob Sanders – His website is colorful and animated, with a banner in pastel colors of children walking in a line. It clearly shows he writes books for young children.

Kim Liggett – Kim’s website is dark with red, black, and gray, and gives you a spooky and creepy feeling. Kim is a young adult horror writer. In addition, the image on her website includes a black ribbon, which is a central theme in her first book, and clearly represents her work.

Ellie Terry – Ellie’s website is simple, yet whimsical and colorful, just the right feeling for middle grade readers. In addition, her background is consistent with her upcoming book cover and her bio picture.

Okay, so where do we start?

The first step is to decide what central idea you want to convey to your audience. Think about it like this, most writers have an alter ego. You may be an accountant by day and writer of humorous, laugh so hard you snort, stories for children by night. Will kids want to see you in a business suit with tax papers in front of you, or read your jokes that makes milk come out of their noses? I love numbers, but my vote is for squirting milk.

One tip to find your central idea is to list the types of stories you write. Do you stick with one particular age group or genre like the examples above? At first glance, your books may seem different, but if you dig deep, I’ll bet you find some similarities.

You believe you have an idea, now what?

Think of it in a visual way. Are you drawn to sleek, whimsical, black and white, color, photos, or something simple like just your name. Even a name or tagline is visual because you will want to decide on which font best represents it.

You’ve narrowed it down. You have a visual. Great! Now make it happen.

You want me to do what? How am I supposed to do that?

With a lot of researching to find what engages you, even more playing around with styles, and most of all, not being afraid to try.

At least that’s what I did.

I write for middle grade and young adult readers. Both are kids, but are far different in terms of likes, dislikes, ideas, goals, and interests. I wanted my brand to encompass both, so fun and moody at the same time.

I also write in different genres. My novels are all based in current times, but each have an element that makes them unique, such as science fiction, paranormal, mystery, own voices, and more. Based on that, I leaned toward a generic look.

The last thing I wanted to include was something about myself. An image that clearly showed what I loved best. Besides my family and superhero movies, that would be books.

So I took my ideas and sent them to my wonderful illustrator Eva Folks. She played around with a few sketches and color palettes to create my brand. And thanks to her incredible idea of listing the genres I write in the final product, whenever my audience sees my brand, they know what to expect from me. Here is the finished product:

You can see my entire website and more of Eva’s drawings at halligomez.com

Is creating your brand stressful? YES! You want to present yourself in the best possible way, but remember to play around and don’t be afraid to try.

Stay tuned for part two of the series “Your Website” coming in February. I would love to hear your tips on creating a brand. Please leave them in the comments.

 HALLI GOMEZ teaches martial arts and writes for children and young adults because those voices flow through her brain. She enjoys family, outdoors, reading, and is addicted to superhero movies. You can find her on Twitter.