FoWP: Karin, readers have fallen in love with your zombie and the boy who tries to keep him from devouring every book in the school. A big part of getting this book into readers’ hands was you. You were everywhere when the book launched in September – signing books in bookstores and libraries, even the YMCA! What was your game plan for the book launch?
Karin: I wanted to generate as much excitement as I could for I Want To Eat Your Books anywhere and everywhere! My publicist at Sky Pony sent press releases to the media and bloggers. I visited many bookstores for book signings and I got the word out about all my readings on Twitter and Facebook.
FoWP: Where did you get help from your publisher and where did you need to make things happen for yourself?
Karin: My publicist at Sky Pony, Cheryl Lew, was a huge help! She wrote a press release to the media, including bloggers, a month or so before publication. She also worked with the Sky Pony sales teams to generate excitement for selling the book.
FoWP: What was the most non-traditional place you went to talk about I Want To Eat Your Books?
Karin: Probably the YMCA. It’s not a place I would have thought of, but I’m a member there and so they asked me to be a part of their Halloween celebration—as the author of a zombie book I fit right in! We had a huge cardboard cutout of the zombie, and sponges made to look like books for the kids to toss into the zombie’s mouth. This awesome creation was actually made for the launch party at Simsbury Library. The Simsbury librarians went above and beyond, creating cool crafts, games and treats for the children.
FoWP: I loved your book trailer. Did it cost a fortune to make?
Karin: Not at all. At first I thought it would, too, but I went to fiverr.com. I got lucky and got found Anne-Rae, and she did a wonderful job. When I wanted to add audio, she was more than willing to add it if I sent her the voice over. And it all cost less than $75. Here is her link: https://www.fiverr.com/amongus. I got the trailer on Twitter, Facebook, andYouTube. If you have a book trailer, it’s also a good idea to add to teachertube.com and teacherspayteachers.com so teachers can find your book.
FoWP: You had events scheduled during the week and every weekend. It must have been exhausting! How did you balance appearances with everything else in your life and what advice do you have for other debut authors?
Karin: My husband would laugh at this question because my life was a rather unbalanced at the time! As authors, we are usually on our own writing and so marketing our book is a whole other way of life. It’s about constantly putting yourself and your book out there. I tried to schedule two book signings nearby if they were far away. There is only so much publishers can do unless you’re a big name author, so it’s really up to the author to get creative. I made cute badges with the cover of the book and found a company that did square ones, which looked more like a book than a round one. Here is the link: http://24hourwristbands.com/shop/custom-buttons/custom-square-buttons. I also made bookmarks, another inexpensive marketing tool you can giveaway at book signings as well as leave with libraries and bookstores. I called all the bookstores in my area and told them I’m a local author and available to come and do a reading and/or book signing. Every Barnes & Noble has a customer relations manager that you can ask to speak to, or you can also email them with your press release, reviews etc.
FoWP: What did you learn from marketing I Want To Eat Your Books that would change your marketing plan for your next book?
Karin: I would start earlier—at least six months out. I would do a cover reveal on several Children’s blogs. I would do more online blog contests. I think it’s important to use whatever makes your book different and interesting to generate fun ideas and promotions. There are lots of grown up zombie lovers out there, so my goal was also to be where they were online and even at the popular zombie running races around the country. My book is also about the love of reading and the power of reading so I am now targeting literacy groups to find ways to work with them.
Thanks for all your marketing advice, Karin! Find out more about the launch of Karin’s debut novel, here.
I Want To Eat Your Books
By Karin Lefranc (writer) and Tyler Parker (illustrator)
Release Date: September 22, 2015
Sky Pony Press
About R.J. Allen