Creating Your Website

Welcome back to my series Basic Marketing for Authors. In the last blog post of this series, Creating Your Brand, I mentioned there are many uses for your brand including social media, promotion material, and websites.

Today we are focusing on websites. A scary, but necessary part of your platform and career-long marketing. (Who am I kidding? It’s all scary!) Okay, you have your brand. How do you use that to create a website?

Step one: take a deep breath. 

Step two: Buy a domain.

What is a domain? It is an easy to remember name that hides the technical IP address for web pages, and the easiest way for people to find you is by using your name. For example: halligomez.com. I am fortunate to have a unique name that was available (that’s the first time I’ve ever said that!) If your name is unavailable, try a similar variation such as gkbyrnebooks.com.

Step three: Decide on which company will host your site.

What is hosting? It is the business of housing, serving, and maintaining files for websites. You rent space on a host computer which assigns an address for files to your domain so anyone can find your website on the Internet.

There are many choices and most have similar features, so it may require a little research to find which products and services best suit you. Keep in mind some products are free and some cost money.

Step four: Choose a template and theme.

What are templates and themes? A template is the layout of your website, or where you put pictures and words (think of it as walls and furniture in a house). A theme is the design of your template/website, the specific colors, pictures, fonts, and words you choose (or paint and decorations).

Before choosing the template and theme, you must decide what your website will be used for. Marketing your books with cover reveals? A calendar of events? Blogging? All three?

All templates and themes have customization options, some offer basic changes while others allow you to be more creative. There are many companies, each offering a dizzying number of templates, so take your time and find the one right for you.

Step five: You have your template and theme, you’ve incorporated your brand, now you have to decide what to put on your website. This is a list for published and unpublished authors, although not everything will apply to both.

  1. Your bio including a professional headshot (Ugh! Painful.)
  2. Links to your social media profiles
  3. A contact form for readers to subscribe to your website and for you to collect emails to send notifications of those very important announcements like your publication date(s).
  4. Book cover images and brief descriptions of your book(s)
  5. Reviews of your book(s)
  6. Links to major online retailers selling your book(s)
  7. Contact information for agent or publicist

Obviously you want your website to be a place for readers to find your books, but until you have some to offer, or before your next one is published, what can you do to engage readers? A few suggestions are promotions, giveaways, writing tips, daily/weekly/monthly inspirational quotes, games, and blog posts.

Which brings us to the question I hear the most when writers are creating a website: to blog or not to blog?

The answer has been consistent throughout the industry. If you are going to blog, you need a new post at least once a month. Once a week is even better, but a lot of writers have other jobs, families, and necessary activities such as breathing and showering (not necessarily in that order). Keeping up with a weekly blog is difficult.

No matter what format you chose for your website, it is important to remember who your audience is and will be. Before you have published books, your audience may be other writers and agents (I’ve heard some agents look for your online presence, including a website, and others do not.) When you have book(s) published, your audience will include readers, parents, teachers, and librarians.

I love to check out writer websites! Please comment and provide a link to yours.

HALLI GOMEZ teaches martial arts and writes for children and young adults because those voices flow through her brain. She enjoys family, outdoors, reading, and is addicted to superhero movies. You can find her on Twitter.

The Four C’s — Yoga Rules for Writing

Back when I took my first yoga class, the teacher warned us to avoid “The Four C’s” – comparing, competing, complaining, and criticizing.

balance-1107484_640I can still vividly remember feeling so chastised – I had committed every single one of those sins!

In the years since that first class, The Four C’s have popped into my head at various times – while taking yoga or other gym classes, while going about my daily life, and while writing fiction.

But while The Four C’s are big Don’ts, they can lead to some even bigger Do’s.

DON’T Compare

It’s so, so tempting to look at other writers and wonder why you don’t have the same success they do. How does she write so fast? How come he is getting a multi-book deal? How did she sell so many copies if everyone thinks she’s a terrible writer?!?

But here’s the thing: comparisons don’t move you forward. All of your observations about other writers could be 100% true (although they’re probably not), but they have absolutely nothing to do with what you’re writing. In fact, wasting a bunch of head space on how another writer is progressing just gets you mired in picking apart your flaws and all the ways you can’t measure up.

DO Study and Learn

Where it’s damaging to compare, it can actually be really helpful to look at what another writer is doing to achieve such success. That writer with the killer output? Maybe she’s getting up at 4am to write every day or another productivity technique you could use in your own work. And the best-sellers? Study what they do right rather than picking apart what they do wrong. People are buying them for a reason – can you see what that reason is?

DON’T Compete

I was at a children’s soccer game recently where a parent was so upset that his son’s team was losing that he lost it. He began yelling at an eight-year-old child on the opposing team and had to be escorted out of the park. It didn’t help his son or his son’s team play better, it didn’t increase anyone’s enjoyment of the game, and it didn’t change the outcome. While some drive to win is a good thing, in general, competing with your fellow writers isn’t going to get you where you want to go.

DO Collaborate

hands-1445244_640Instead, try collaborating. My fellow Pennies have given me fantastic writing and life advice. They spot my weak spots and celebrate my strengths. Different minds have different takes on the same situation, and working together can help everyone succeed…and make this often lonely journey a whole lot more fun.

DON’T Complain

I like to complain as much as the next person. But let’s face it: whining about a situation isn’t getting you any closer to fixing it.

It’s OK to have a venting session if you need it. Get that frustration out with a trusted friend. But once you’ve purged the bad feelings, try to remember what an incredible privilege it is to have the time, energy and ability to create art.

DO Embrace Challenges

Writing — like life — doesn’t promise to be easy, comfortable or fun. Instead, it promises one challenge after another. So embrace those challenges. Come up with creative ways to solve them. Sometimes, the knocks we take in writing end up pushing us to heights we never would have reached without them. (And sometimes they’re just knocks. Sorry.)

The bottom line: the sooner you embrace writing’s challenges, the more joyful the time you spend writing will be.

DON’T Criticize

Criticism has no place in yoga, where the idea is to do the best practice you are capable of doing at that specific moment. But what about in writing? Shouldn’t we criticize in order to produce the best possible work?

Well, no. Criticism is inherently negative. Criticism is that voice in your head that tells you you’ll never be able to do justice to this story, you are a terrible writer, and you should probably just set your laptop on fire to save the world from your pitiful attempts at fiction. Criticism hurts.

DO Critique

Unlike a good critique, criticism doesn’t leave a whole lot of room for what’s you’re doing right. And I actually think that is often just as important — if not more — than what’s going wrong.

In their fantastic book on change, Switch: How to Change Things When Change is Hard, Chip and Dan Heath talk about one of the key steps that people who successfully change situations take: they follow the bright spots. By looking at what is working and trying to do more of that, we’re usually more successful than if we look at what’s not working and try to change it.

In other words, endless criticism is not going to get you where you want to go as fast as thoughtful critique. Try to look at where your current story gets your heart pounding. Why? What are you doing there that you can do in the rest of your story?

In my Saturday morning spin class a few weeks ago, the instructor ended the class by telling us, “I want you to go out today and remember: You showed up, you tried, and you didn’t quit. That is something to celebrate!”

That powerful message – and my mantra for whenever my writing gets a little tough — is the opposite of The Four C’s.

How to Break Your Resolutions & Live to Tell About It

It’s still January and everyone’s talking about goals. Making goals, keeping goals, how to write your goals and Blah, Blah, Blah!

Actually, I’m a very goal oriented person. I love goals. I make goals to shatter them, not just reach them. BUT 2016 was a bit of a different story.

Shortly after finalizing the edits for my first book, I hit a huge snag. A snag that ripped right through my writing mojo and into all other aspects of my life.

  • I didn’t achieve my Good Reads goal of 60 books (Holy Crap!!! I was reading 100-200 books a year for the past 5 years! In 2016 I couldn’t even manage 1 a week!!!)
  • I wasted spent 8 months trudging through drafts and scribbles of a second manuscript only to agree with my agent that we needed to put it aside and start on another.
  • I failed my NaNoWriMo attempt. I wasn’t even motivated by the chart this year! Usually that rising bar graph is what gets me out of bed in November.
  • I got 0, zip, zilch writing done from mid-November till my kids started their new year on the 3rd of January.

Sure, I could have forced in some writing, but sometimes you just know it’s going to be crap. So I threw myself into some embroidery projects and my girls got me hooked to Dance Moms (don’t judge because all those episodes actually sparked a thread in my incomplete NaNo project).

As you review the month of January or even all of 2016 in preparation for 2017, it’s really important to remember a few things as you create and/or break your resolutions:

  1. Analyze your situation: Are you lacking the motivation or desire to write? Are you being lazy or in a funk? These are important distinctions to make. Sometimes I’m too scared to sit down and write because I know I set up a bunch of question marks for the next day and I’m avoiding rolling up my sleeves and writing through it. Other times, I’m truly, truly in a funk and everything feels stupid and worthless and hopeless.
  2. Don’t make excuses: It’s okay to give yourself a break and pull back when something isn’t working or go make that 20th cup of coffee or meet that friend you haven’t seen in months for lunch, BUT be sure you’re not just giving yourself any old excuse not to get your butt in the chair.
  3. Take the kind of advice you give: Ask yourself, “What would I tell my friend to do in this situation?” And do that. Don’t give in to the funk!
  4. Find people who motivate you and push you: There are too many downward spiraling moments in anyone’s writing journey not to have people to share it with. Writing people are everywhere! Find them!
  5. Don’t take yourself or your goals too seriously: Part of the creative process is the down time it takes to work problems, plots, themes, etc. out. You need to have an end goal. You need to get your butt in the chair, but also: life happens.

So, as you break into 2017 and possibly break a few resolutions, remember it’s okay to fail. View your setbacks as learning opportunities. Take a break, but don’t make excuses.

Happy 2017!

Kristi Wientge is the author of KARMA KHULLAR’S MUSTACHE out 15th August 2017 with Simon & Schuster BFYR.

Want to Make More Progress in 2017? Write Down Your Writing Goals

It’s the New Year – new calendars, new notebooks, a new start!

I am a New Year junkie. I love the reminders to reflect on the previous year and lay out plans for the year to come. But as a staunch list-maker, I don’t just noodle on my goals for the year, I write them down.

At the end of each year, I pull up my 12-months-old list, x-ing out the goals I’ve accomplished, and mulling over the ones I haven’t. Some goals surprise me – did I really think that was a priority in 2016? And some are oddly outdated, reflections of circumstances that no longer exist in my life, like the year I insisted I was going to get back into shape, only to discover I was pregnant before I could even make the appointment to tour the gym.

I have a friend who writes herself a letter every New Year’s Day, telling her future self about the things she hopes to accomplish, the problems she’s currently facing and the hopes and fears she holds for the coming twelve months. The next New Year’s Eve, she opens the letter and reads the time capsule from exactly a year ago.

It turns out, my friend and I both practice a key strategy for success: writing down your goals.

New research reported here in NYMag.com, appears to show that the simple act of writing down your goals makes you much more likely to achieve them.

Of course, a big section of my 2017 Goal List is devoted to writing. Every year, I think about where I am now – what am I working on? What do I have waiting in the wings? How much time/energy will each of these projects take? Where do I want to go with each? And then I formulate a plan.

Are you ready to set your writing goals for 2017? Grab your coffee, your notebook and some chocolate and follow these tips:

DO be specific: Write a best-seller is not a great goal. Not only is the sales status of your book almost entirely out of your control, but the goal itself is too vague to be of use. Instead try to hone in on what you’ve already got going on. Finish first draft of my dog in space book or Query Yellowstone Adventure YA are more realistic.

DO set deadlines: I love to give myself a rough timeline. On my list this year is Finish first draft of YA WIP by March. Knowing how much I have to go and my current pace, this feels like a reasonable, achievable goal – and it serves as motivation if I start to slow down or slack off.

DO be flexible: Sometimes we can’t or don’t accomplish our goals for reasons out of our control. Sometimes our goals change completely. You can be determined to query your picture book about fairies, but if you hear fairies are done, or you suddenly realize you were meant to write adult true crime, that’s OK. Adjust mid-year.

DON’T beat yourself up: All too often, I’ll check in on my goals halfway through the year and zero in on how much I haven’t accomplished, instead of seeing how much I have. If you need to course-correct, that doesn’t mean you’re a bad or lazy person. It means you have a life! And you still have another six months to get back on track.

For me, the act of writing down my writing goals also becomes an affirmation that this endeavor is important, worthy of my time and attention. And in a business where progress can be achingly slow, it is heartening to see that I really have moved forward as the months have rolled past.

Do you write out your writing goals? How does it work for you? And if you’re trying it this year for the first time, let me know how it goes! Maybe we can do a check-in in June and see how much progress we’ve all made.

Write on!

The Call with Julie Artz

Hi, Julie. I’m so excited that you’ve signed with Jennie Dunham of Dunham Lit and are on your way to publishing success! I think The Call is one of the most desired/feared/nerve-wracking/exciting/elusive steps a writer works toward. You’ve nailed your query and finally garnered some interest, but now what?

Photo credit: Gail Werner
Photo credit: Gail Werner   

 

She sent me an email. I had received a similar email from her in the spring that ended up being a Revise & Resubmit on an older manuscript, but the wording on this one was different, so I was pretty sure it was going to be an offer. She didn’t mention a time, but she called me the next morning, so there was only one day of nail-biting.

How did you prepare for The Call? Any sites or blog posts that you felt were helpful in preparing?

I emailed my amazing Pitch Wars 2015 mentor, Juliana Brandt, who shared her list of questions and gave me an awesome pep-talk. And I emailed a couple of critique partners to freak out/ask for advice. I also did a little cyber stalking internet research on the agency and its clients. I read Janet Reid’s blog religiously and she talks a lot about how to maintain good agent-writer relationships. If you’re querying and not subscribed to her blog, go subscribe NOW!

I have to ask where you did the call? Were your kids and husband home?

I was home alone, thank goodness, because I was pacing all over the house with my phone and notebook. I was so nervous and had to keep moving (and reminding myself not to talk too much)! Once I got off the call, I was getting DMs, emails, text messages, and phone calls all at once. I didn’t even text my husband until later because I was on the phone with The Winged Pen’s own Jessica Vitalis, talking her ear off as she drove out of town!

How were you feeling when the call started? How did you feel once the conversations got going?

I had already had a really positive interaction with Jennie about the R&R on my previous manuscript, so I was feeling really good from the moment the call started. Even before it started, really. I sent her The Elephant Tree instead of the revision (with her permission) because I felt it was a stronger manuscript and she was enthusiastic about the project from the moment I pitched it to her. The call blew me away. By the time we had this call, she had read all three of my middle grades, so I knew she really got me as a writer. And she said all the right things. I was floating by the end.

What was the big deciding factor on deciding that this was the agent for you? Was there a moment in the call or something she said?

When she made me cry (in a good way), I just knew that she got me 100% and was going to be the perfect fit.

How has communication been since the call and what’s the next step for you?

I have been working on revisions on The Elephant Tree since we signed in October. So in addition to discussing revisions, we’ve also had a productive back-and-forth about my next story. The one I was plotting before I signed with Jennie is a totally different genre than The Elephant Tree (dark fantasy instead of contemporary with a sprinkle of magic), so it doesn’t make a very good follow-up.

 I came up with a character and pitched Jennie a story idea that, unfortunately, has been done in an upcoming MG. That’s why I’m so glad to have an industry insider to help me navigate this—can you imagine if I’d written the whole story before I found out someone else had done something similar? I was able to take that same character, who I’m sort of falling in love with, and put her into a new story that Jennie thought would make a great follow-up to The Elephant Tree. Now if I can just get these edits done, I can start writing the shiny new story!

Are there any questions you wish you had asked that you didn’t?

We got so busy talking about edits for my current manuscript and story ideas for my next one that we completely forgot to talk about what her contract looks like! She had to email me the contract after the fact. I actually thought of a ton of questions after I got off the phone with her, so we had another round of email back and forth during my nudge week.

Any advice for querying writers working toward The Call?

Don’t give up! This was the third middle-grade manuscript I’d queried (fourth manuscript total because there was that one awful chicklit novel I wrote in my twenties and was foolish enough to query) and I racked up over a hundred rejections on my Pitch Wars 2015 manuscript before I shelved it to focus on The Elephant Tree. The evening before I got the email from Jennie, I got a heart-breaking pass from another agent that had me so down in the dumps that I’d actually told my critique partners I was all done with this manuscript (even though I only sent a total of 48 queries on it!). The next day, I had an offer.

Julie, thanks so much for letting me pester you with all these questions and congrats on this giant leap forward. I can’t wait to see what’s next for you. Follow Julie on Twitter @julieartz. You can also find her at julieartz.com.

~Kristi Wientge is the author of KARMA KHULLAR’S MUSTACHE out August 2017 with Simon & Schuster BFYR and is repped by Patricia Nelson at Marsal Lyon Literary Agency.