How to Sell to Libraries

You might believe that traditional publishing will give you access to bookstores and libraries. The problem is few publishers offer a sales team. As far as indie authors are concerned, they are left to approach libraries on their own.

In order to figure the details out, I meet with Tamar Kreke (Adult and Technical Services Coordinator) and Kay Webster (Youth Services Coordinator) from Greene County Library. First of all, I would like to say that Tamar has the most amazing collection of glass vases. They fill her office. And I am grateful to Kay for stopping by. They both graciously took the time to answer my questions and send me links. Librarians rock!

Tamar receives about 25 pitches per years, but Kay, who is in charge of children books, rarely gets any attention.They are happy to receive postcards with pitches from indie authors.

There is one thing to keep in mind. In order to approach librarians, you need to understand what they do.

Librarians’ job is to find the best book available to attract more patrons to the library because the more patrons visit the libraries, the more budget they get. You might not see them as such, but libraries are businesses.

No acquisition manager welcomes authors walking in because they feel on the spot.

Also, authors have just a few seconds to pitch their book. Librarians are very busy people.

Do the librarians want to hear how much your book is entertaining? No.

They want to know if your book serves the demand in their branch. They want reviews and third party recommendations to check if people are buying it.

They want to be able to check the book and order with ease. They want to know if your book is available at regular wholesalers like Ingram, Baker & Taylor or Bertram and a hard cover is a plus.

If you can throw in a marketing campaign, your approach might be even more effective. It could be an article in the newspapers or a local radio where you mention your book is available in the local libraries.

You do not need to pitch each library individually though. Reach for the main library’s administrative office, the acquisition staff, or the collection development staff. A postcard with your book, email, a link to Amazon, and tons of reviews are the only things you need for a first contact. The last thing they want is an author dropping off his book or mailing it to them.

 

RESOURCES:

Derek Doepkerd. <http://ebookbestsellersecrets.com/blog-articles/>

Amy Collins. <http://realfastlibrarymarketing.com/>

Marketing to Libraries. 
<http://www.ala.org/tools/libfactsheets/alalibraryfactsheet05>
 9 Profitable Reasons to Sell (or Rent) Your Book to Libraries. 
<https://publicityhound.com/blog/9-reasons-to-sell-to-libraries>

 “Six Strong Benefits of Supporting Your Local Author Community
 in Your Library.”
<http://self-e.libraryjournal.com/>

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Read Sussu’s articles at Novel Without Further Ado or Join me in August for my FREE writing challenge, at: http://sussuchallenge.weebly.com/

 

 

 

Interview with Adrienne Kress

Adrienne Kress is so cool. She’s an actor, playwright, filmmaker, and director. She teaches drama to kids, and she has her own production company. Most importantly for our purposes here, she is an author, of fantastical middle grade adventure stories with daring girls and careful boys, absurd predicaments and narrow escapes. I first came to love Adrienne’s work when I read her book, ALEX AND THE IRONIC GENTLEMAN, about a girl who sets off to rescue her favorite teacher after he is kidnapped by pirates.

Adrienne’s new book is THE EXPLORERS: THE DOOR IN THE ALLEY. Here is the description:

This is one of those stories that start with a pig in a teeny hat. It’s not the one you’re thinking about. (This story is way better than that one.)

This pig-in-a-teeny-hat story starts when a very uninquisitive boy stumbles upon a very mysterious society. After that, there is danger and adventure; there are missing persons, hired thugs, a hidden box, a lost map, and famous explorers; and also a girl on a rescue mission.

The Explorers: The Door in the Alley is the first book in a series that is sure to hit young readers right in the funny bone.

Doesn’t that sound fun? It is. I was lucky enough to get an advance copy of THE EXPLORERS, and quickly fell in love with the witty language, the exciting plot, and the main relatable main characters, careful Sebastian and daring Evie. Adrienne agreed to answer a few questions for The Winged Pen.

  1. Your books are so wild and fun. What do you do to get in the right mindset to let your creativity flow?

Thank you! I’m very happy that you find my books so engaging. What you’re asking is how do I get inspired. And that changes constantly. These days, though, it’s not about getting into any kind of mindset, it’s sitting down and getting to work. I used to find I could only create when my imagination was on fire with ideas, but as I started to write more, it became necessary to learn how to treat writing like a job. I remember the first time I “forced” myself to write. It was a struggle and I worried so much that the effort was going to show on the page. But I was stunned when I reread the work later and found that it came across much in the same way as those bits written out of pure inspiration. So it’s a combination of inspiration (because you still have to come up with the ideas, etc.) and getting down to it. And, it’s a very good feeling, really, knowing you can write without the muse constantly sitting on your shoulder and whispering in your ear. It’s still not easy, but it is very freeing.

  1. Was this always written with two points of view? Why did you decide to write it this way? What did you gain or lose?

I actually started with just Sebastian while I was planning out the book. But pretty quickly I realized I wanted to write about a girl as well. I had written from several points of view before in my YA book THE FRIDAY SOCIETY so I had some experience in this area. And I don’t really think I lost anything by making that choice. I feel like I gained a great deal by adding another perspective. Evie’s connection to the team makes the adventure personal right from the start rather than just something interesting to an outsider. Sebastian starts as kind of the person on the outside looking in, almost in a way representing the readers themselves, but as Sebastian gets more involved, the situation becomes more personal to him too. Sebastian’s development gives another dimension to the story. So I gained the opportunity to engage with the readers in more ways.

  1. Was there anything particularly challenging about writing this book? Or particularly fun?

Figuring out what they were searching for was oddly difficult. I knew it had to do with that mysterious exploration, and I knew all five members of the team had to be involved somehow. The key was not the first thing I thought of, though it definitely was the best choice once I thought of it.

As for fun, well, I always love writing animal characters. So I got very excited every time that opportunity presented itself. Of course, since the story all comes from my brain, I made sure to present such an opportunity to myself as often as possible. As you may have noticed . . .

  1. What other projects are you working on now?

I’m currently finishing up copy edits on the second book in THE EXPLORERS series, and will be shortly starting to write the third. And I am acting in a Fringe play this summer here in Toronto, a fun parody of Shakespeare called MACBETH’S HEAD.

  1. What’s the best writing advice you’ve heard?

It isn’t specifically writing advice, but I like to turn to Dory from Finding Nemo: “Just keep swimming.” There are so many things out of our control as writers. There are even things that are just pure luck. But the one thing we can do is just keep writing. That’s what we can take ownership of.

  1. What were your favorite books when you were a kid? And how about kid books that you discovered as an adult?

As a kid I was a big fan of both Beverly Cleary and Judy Blume. I also enjoyed the Encyclopedia Brown detective books a lot. And The Phantom Tollbooth by Norton Juster. My dad read me some grown-up books too. Lord of the Rings really stayed with me. And he also introduced The Hitchhiker’s Guide to the Galaxy to me as well. That book changed everything about how I looked at writing – and kind of life as well. As a kid I fell in love with the absurdity.

As an adult, well, I mean I guess I have to say the biggest kid book I discovered as an adult is probably the most obvious as well. I’m a huge Harry Potterphile. But can you blame me??

 

Katharine Manning now wants to make teeny hats for her cats. Anyone with miniature millinery skills, please get in touch. You can reach her here and at Mixed Up Files, as well as on Twitter, Instagram, and at www.katharinemanning.com.

LORD of MONSTERS by John Bemis

Do you like books with monsters and magic? Heroes and epic journeys? On June 6th, 2017 at a bookstore near you, one of the most imaginative books I’ve read in a long while will be released into the world. LORD of MONSTERS is the 2nd book in the OUT of ABATON series, and this Pinocchio retelling is sure to please.

Goodreads   |     Amazon     |     Barnes and Noble  |    Indiebound

Those of you who read THE WOODEN PRINCE will remember that it ends with Pinocchio transforming into a real boy. In the LORD of MONSTERS, Pinocchio must learn to adapt to being human at the same time as he’s figuring out his new responsibilities as a ruler (prester) of Abaton, along with his friend Lazuli, daughter of the former leader of Abaton, Prester John.

“But before they can get comfortable in their thrones, a fancy dinner at the palace is interrupted by an unwelcome guest-a monster! And this isn’t just any monster; it’s a manticore, a beast that was imprisoned centuries earlier. Desperate to locate the prison and make sure none of its other monsters were able to escape, Lazuli, Pinocchio, and their Celestial Brigade set out to save Abaton from these ancient beings.

Their journey requires intelligence, strength, and a dash of the magic only presters control. But when Pinocchio tries to use his powers, they have an unintended effect: he is turning back into a wooden automa. And if he’s not careful, he may lose his human form forever.

The second book in the Out of Abaton series continues John Claude Bemis’s reimagining of Pinocchio in an action-packed adventure that celebrates friendship, tolerance, and the power of being yourself.” –Goodreads

Sounds amazing, right? It is!

Two things set this story apart. The incredibly imaginative cast of characters and plot devices are unparalleled.  Also, themes of inclusion and tolerance are crucial to the climax. For me, this is an easy two thumbs up!

And now, it’s my pleasure to welcome John Claude Bemis to the blog!

LORD of MONSTERS has many unique characters (glowing aleya bubbles, a superfluous worm, mushroom men, …) and plot devices (thunderseeds, sleeping sand, an underground forest, …). Could you pick a few of these and tell us what inspired the idea?

John: Thank you! I had so much fun exploring the strange world of Abaton and all its fantastical inhabitants. I like contrast in characters, especially secondary characters. I knew I needed a misfit team of knights for Pinocchio and Lazuli and liked the idea of a pair of them being opposites. One small, one big. One gregarious and the other half comatose. Goliath, who is of a race of diminutive mushroom people, is feisty and fast-talking. While Kataton is a physically intimidating reptilian chimera who’s slow and lethargic. Something about this combo just seemed funny and ripe with possibilities and surprises.

The superfluous worm came about as a plot device honestly. I needed a way for the characters to communicate across long distances in Abaton, but I wanted to do something I hadn’t seen in other fantasy stories. So I invented Riggle, this worm who can be chopped in half and becomes essentially two Riggles. Whatever one Riggle hears, so does the other. So Pinocchio has one Riggle and his father Geppetto has the other and they can pass messages along through Riggle (er…Riggles). It also cracked me up to have a character so amiable about being severed in two. My sense of humor skews weird at times.

One thing that stands out in LORD of MONSTERS is the rich world-building. Will you share a few tips or tricks for creating these well-developed worlds that capture readers and pull them inside?

The trick to fantasy world-building is grounding it in reality. It needs to follow particular rules, even if the reader is unaware of the rules. I think Frank Lloyd Wright said, “Limits are an artist’s best friend.” I established in THE WOODEN PRINCE that the magic of Abaton revolves around the four elements. So in LORD OF MONSTERS, the various cultures needed to reflect how the magic of air, water, fire, and earth would affect cities, transportation, rituals, and everyday life. Also since Abaton is located in the Indian Ocean, I tried to give the world a feel that was connected to south Asia and east Africa with the food, geography, architecture, etc. It’s funny how much research you can do as a fantasy writer. You’d think we could just make it all up from our imaginations, but I find pulling from reality makes the most magical worlds.

In THE WOODEN PRINCE, Pinocchio transforms from an automa into a real boy. In LORD of MONSTERS, Pinocchio explores what it means to be human. What do you hope readers will take away from Pinocchio’s discoveries?

I feel very connected with Pinocchio’s journey. He just wants to understand what it means to be alive in the world—what it means to have friends and family, to handle adversity in an admirable way and to experience all the joys the world has to offer. His discoveries are, in a way, all our discoveries; they’re just amplified a bit because the world is so new to him. In the new book, Pinocchio wrestles with what it means to be given this gift of life and to have it potentially taken away. Once you’ve seen the other side, who wants to go back to being a dull automa? That’s heartbreaking. And breaking hearts makes for good storytelling in my opinion.

In addition to being an author, you also teach writing at various workshops and retreats. Where can we sign up?

I love getting to work with writers of all ages to help them deepen their craft and create stories that are singular to their artistic vision. My favorite writing workshop that I lead is at Table Rock Writers Workshop every August. The attendees are so talented, and we have plenty of time to dig in deep to what makes powerful stories for young readers. Also students get lots of individual feedback on their writing, so that makes it fun to see writers walk away at the end of the week with a whole host of new ideas for what to do with their characters and stories.

What can you tell us about what you’re working on now?

I’ve been developing a couple of new stories, which I’m sorry to say I’m real hush-hush about. But one is a middle-grade novel being shopped to publishers. The other is a YA sci-fi that I’m in the thick of revising. They’ve both been so much fun and are different from what I’ve done in the past. I promise I’ll be getting back to Abaton soon.

Lightning round (*hands John a brownie for strength):

If you had a superpower, what would it be? Teleportation, for sure. I’d pop over to Venice after dinner every night for a cup of gelato on the Strada Nova.

Wooden pencil or mechanical? Mechanical. I’m practical that way. But honestly, I’m most partial to the Pilot G-2 pen. I buy them by the dozens.

Coffee or tea? Tea first. Then midmorning, coffee.

Sweet or salty? I’m salty for sure.

Dog, cat, or other? Cats

Plotter or pantser? Unapologetically, a plotter

Any advice for all those aspiring authors out there? Don’t just think of writing as sitting in front of your laptop. Just as important is the time you spend thinking. So discover where you do your best creative thinking. For me, it’s taking long walks in the woods with a backpocket notebook. I call it my thinking walks. (It took my wife forever to believe that this was real work.) Having time on the trails to be deep in my imagination is where I hatch all my best character, plot, and setting ideas. Make time for it—wherever you can—ever single day. You’ll be rewarded with surprising story insights.

An inspiring speaker and entertaining performer, John Claude Bemis is the author of Out of Abaton: The Wooden Prince and Lord of Monsters, the Clockwork Dark trilogy, The Prince Who Fell from the Sky, and Flora and the Runaway Rooster. He received the Excellence in Teaching Award from UNC Chapel Hill’s School of Education for his work in the schools as an author-educator and served as North Carolina’s Piedmont Laureate in 2013. John lives with his wife and daughter in Hillsborough, NC. You can find him at his author website, on Instagram, and on Facebook.

MICHELLE LEONARD is a math and science nerd, a chocolate biscotti baker, and a SCBWI member who writes middle-grade and young adult fiction. Her young adult sci-fi short story IN A WHOLE NEW LIGHT will be published in the BRAVE NEW GIRLS ANTHOLOGY: STORIES OF GIRLS WHO SCIENCE AND SCHEME releasing August 2017. Connect with her on Twitter.

Book Marketing Part 2: Your Mailing List

Last month, I talked about how to build your platform: http://thewingedpen.com/book-marketing-p…re-your-best-bet/. This month, I will talk about how you can bait your readership further.

A sale funnel will turn an indifferent audience into a warm audience. Your audience is made out of readers and writers like you. Think of your future audience not as potential buyers, but as a group of people who love the same things as you, as people from your tribe and your community.

Be of service to them before you push a price tag into their hands.

Your readers are waiting to discover you. They are! They would love to discover the next best writer. They are waiting to read amazing novels. They are ready to invest in the series they love.

Your funnel sale will help readers not only discover your books,.but also know more about you and ultimately develop a trust.  

 

Think about it. Free books get downloaded 100 more than $0.99 books. You want your first book to be downloaded as many times as you can. The more downloads, the more chances people will read your stories and become your fans. 

Free books: You can give away a “reader magnet” that will be only 30 pages long. It could be a short story that will only take one day to write. It could be a prequel that will explain a lot about the series you are trying to sell.

It’s your hook.

Set their expectations.

Introduce them to your world.

You can also offer a permafree (permanently free) book, the first book in the series, or a novella in order to get people to subscribe to your mailing list and to give them a taste of what you write. It is a good idea to have a trilogy to start with.  You will leverage the free book by developing your fan club. But make sure you collect email addresses while doing so.

 

You need to collect email addresses in exchange for any free book.

Give one book for free to get people to buy the rest. Thousands of books are given for free every day, so readers do not expect to buy blindly or take chances.

They expect to sample.  

It might be hard to admit or hurtful, but it’s true. Readers want to sample your writing. They want to know if you’re a good fit.

Building your email pool is very important because it will tell people who you are and what you have to offer as well as what series you are planning to write in the future. Remember, shoot for the 1,000 true fans.

What to put in your emails:

First, register to an automatic delivery email service so that you do not have to keep track of your emails. Over a period of several weeks, you should have a series of emails with actionable steps.

This is what author, teacher, and coach  Bryan Cohen advise to do:

#1 email: Deliver your audience their freebie.

#2 email: Check-in about the freebie a week later, saying something like, “Did you have a chance to read my book?” Reintroduce your book.

#3 email: Ask to connect on social media.

#4 email: Pitch your next book/series.

#5: Finally, you can invite them to your VIP site or your Beta readers program. Tell them they will get your books for free. They will post reviews for you and cheer you on.

When talking to your audience, tell them about something interesting about you. Some writers show pictures of their families and how their families influenced their book. Some writers tell a story about the conception of their novel. Some authors include freebies from programs they have joined. Think of something new readers (not yet fans) would be interested in. Discuss what you care about, your values, and what part of yourself they will find in your books. Think of it as a first impression. Open a two-way communication route. Let them ask questions and answer them, let them be part of your tribe. And good luck.

 

Resources:

Buroker, Lindsay. “Newsletters 101: Email marketing for authors.” <http://lindsayburoker.com/book-marketing/newsletters-101-email-marketing-for-authors/>

Tim Grahl’s Book Marketing Resources.<https://booklaunch.com/resources/>

 BM075: How to Build a Powerful Author Platform to Be More Visible with Alinka Rutkowska. <http://bookmarketingmentors.com/author-platform/>

Bryan Cohen’s Selling For Authors (Bryan is an incredible and generous mentor). <http://bryancohen.com/>

 Kirsten Oliphant’s Create If Writing. <http://createifwriting.com/podcast-and-show-notes/>

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If you liked this article, consider reading Sussu’s articles: “Writers Get organized” at Novel Without Further ado: http://novelwithoutfurtherado.weebly.com/

Follow me on Twitter or Pinterest.

 

 

 

 

Master Your Craft: The Big Idea

Master Your Craft
Welcome to this week’s Master Your Craft post! Each Wednesday we’ll  discuss prewriting and drafting a new book from the BIG IDEA to QUERYING. (For more information, see last week’s intro post.) This week, I’ll discuss The Big Idea.

So you’re ready to write a novel. You’ve got a character, maybe a scene, a vague idea of the plot…you’re ready to sit down and start writing, right?

Not so fast.

Even seasoned writers can be fooled by a Shiny New Idea. So before you dive into drafting, take some time to test your book-to-be and make sure your new idea is also a Big Idea.

Here are some of the questions we Pennies ask ourselves at the dawn of a new idea:

  • Do I have passion for this story? This might seem obvious, but a novel takes a while to write, and it’s crucial that you have a deep and abiding passion that can sustain you. Another way to ask this question: Is this a story I must tell the world, or is it just a story I’d like to read? I wrote 20,000 words of my current WIP before realizing that one aspect of my story just wasn’t interesting enough to me to push me through all the research I needed to do. I’d love to read that original idea, but it isn’t a story my heart longs to tell.
  • Do I feel urgency to tell this story NOW? I have an entire file of story ideas. Some of them are really cool! But none of them are begging me to tell them right this second. That sense of urgency is another indication that this is a Big Idea.
  • Do I have a vivid protagonist with an overarching goal? In other words, who is your main character, and what does he or she want? Can you hear his or her voice? This is the foundation of any story, and if you don’t have this, it’s going to be so much harder to spin a full novel out of your idea. I’m not sure The Hobbit would have had such enduring power if Bilbo hadn’t longed with his entire being to be back in the Shire.
  • Can I visualize the entire story arc? Often the beginnings of our ideas are just the flash of a character or a scene. But of course, novels need more than one brilliant scene or one fascinating character. Take some time to consider where your story is going. What sets off the action? How does the MC change as the story progresses? What peak conflict will push your MC to the end of the story?
  • Can I write a logline for this story? If you can write a pithy pitch for your idea before you write a word of the story itself, chances are you’ve got the makings of a Big Idea.
  • Are others excited when I tell them my idea? How do your CPs react when you tell them your pitch? Are there “oohs” and “aahs”? Or are they asking questions and offering “what ifs”? Other writers are especially good at recognizing Big Ideas, and if they’re not sold, chances are you have more work to do. And it’s pretty important to get feedback at this stage, even though we can all be very protective of our fledgling stories. Our agented Pennies have reported sending slews of new ideas to their agents only to be told that none of them quite pass muster as is. Most of the time, this just means you need to do the work of fleshing out the idea and finding a unique way into the story. But it is way better to learn this before you write 60,000 words.
  • Is there a market for my idea? Although this question can put a damper on your Shiny New Idea excitement, it’s really important to do this research. Don’t be the author trying to sell a dystopian after the market flood of apocalyptic fiction!

Sadly, some story ideas are flawed from the get-go. Stubborn writers can spend years working on stories that will ultimately go nowhere…and a lot of that heartbreak can be avoided if you take a few days or weeks to really road-test your story first.

And if you can answer “YES!” to all these questions? Congratulations! You’re still not quite ready to write, but you’re one step closer to seeing your Big Idea become a Big Fat Novel.

(Need help coming up with a Big Idea? Check out this earlier Winged Pen post about creative cross-pollination, this one about writing prompts, or this one exploring where ideas come from, to get your creative juices flowing.)

Come back next Wednesday where we’ll discuss Main Character Development.