Book Marketing Part 2: Your Mailing List

Last month, I talked about how to build your platform: http://thewingedpen.com/book-marketing-p…re-your-best-bet/. This month, I will talk about how you can bait your readership further.

A sale funnel will turn an indifferent audience into a warm audience. Your audience is made out of readers and writers like you. Think of your future audience not as potential buyers, but as a group of people who love the same things as you, as people from your tribe and your community.

Be of service to them before you push a price tag into their hands.

Your readers are waiting to discover you. They are! They would love to discover the next best writer. They are waiting to read amazing novels. They are ready to invest in the series they love.

Your funnel sale will help readers not only discover your books,.but also know more about you and ultimately develop a trust.  

 

Think about it. Free books get downloaded 100 more than $0.99 books. You want your first book to be downloaded as many times as you can. The more downloads, the more chances people will read your stories and become your fans. 

Free books: You can give away a “reader magnet” that will be only 30 pages long. It could be a short story that will only take one day to write. It could be a prequel that will explain a lot about the series you are trying to sell.

It’s your hook.

Set their expectations.

Introduce them to your world.

You can also offer a permafree (permanently free) book, the first book in the series, or a novella in order to get people to subscribe to your mailing list and to give them a taste of what you write. It is a good idea to have a trilogy to start with.  You will leverage the free book by developing your fan club. But make sure you collect email addresses while doing so.

 

You need to collect email addresses in exchange for any free book.

Give one book for free to get people to buy the rest. Thousands of books are given for free every day, so readers do not expect to buy blindly or take chances.

They expect to sample.  

It might be hard to admit or hurtful, but it’s true. Readers want to sample your writing. They want to know if you’re a good fit.

Building your email pool is very important because it will tell people who you are and what you have to offer as well as what series you are planning to write in the future. Remember, shoot for the 1,000 true fans.

What to put in your emails:

First, register to an automatic delivery email service so that you do not have to keep track of your emails. Over a period of several weeks, you should have a series of emails with actionable steps.

This is what author, teacher, and coach  Bryan Cohen advise to do:

#1 email: Deliver your audience their freebie.

#2 email: Check-in about the freebie a week later, saying something like, “Did you have a chance to read my book?” Reintroduce your book.

#3 email: Ask to connect on social media.

#4 email: Pitch your next book/series.

#5: Finally, you can invite them to your VIP site or your Beta readers program. Tell them they will get your books for free. They will post reviews for you and cheer you on.

When talking to your audience, tell them about something interesting about you. Some writers show pictures of their families and how their families influenced their book. Some writers tell a story about the conception of their novel. Some authors include freebies from programs they have joined. Think of something new readers (not yet fans) would be interested in. Discuss what you care about, your values, and what part of yourself they will find in your books. Think of it as a first impression. Open a two-way communication route. Let them ask questions and answer them, let them be part of your tribe. And good luck.

 

Resources:

Buroker, Lindsay. “Newsletters 101: Email marketing for authors.” <http://lindsayburoker.com/book-marketing/newsletters-101-email-marketing-for-authors/>

Tim Grahl’s Book Marketing Resources.<https://booklaunch.com/resources/>

 BM075: How to Build a Powerful Author Platform to Be More Visible with Alinka Rutkowska. <http://bookmarketingmentors.com/author-platform/>

Bryan Cohen’s Selling For Authors (Bryan is an incredible and generous mentor). <http://bryancohen.com/>

 Kirsten Oliphant’s Create If Writing. <http://createifwriting.com/podcast-and-show-notes/>

 _________________________

If you liked this article, consider reading Sussu’s articles: “Writers Get organized” at Novel Without Further ado: http://novelwithoutfurtherado.weebly.com/

Follow me on Twitter or Pinterest.

 

 

 

 

Master Your Craft: The Big Idea

Master Your Craft
Welcome to this week’s Master Your Craft post! Each Wednesday we’ll  discuss prewriting and drafting a new book from the BIG IDEA to QUERYING. (For more information, see last week’s intro post.) This week, I’ll discuss The Big Idea.

So you’re ready to write a novel. You’ve got a character, maybe a scene, a vague idea of the plot…you’re ready to sit down and start writing, right?

Not so fast.

Even seasoned writers can be fooled by a Shiny New Idea. So before you dive into drafting, take some time to test your book-to-be and make sure your new idea is also a Big Idea.

Here are some of the questions we Pennies ask ourselves at the dawn of a new idea:

  • Do I have passion for this story? This might seem obvious, but a novel takes a while to write, and it’s crucial that you have a deep and abiding passion that can sustain you. Another way to ask this question: Is this a story I must tell the world, or is it just a story I’d like to read? I wrote 20,000 words of my current WIP before realizing that one aspect of my story just wasn’t interesting enough to me to push me through all the research I needed to do. I’d love to read that original idea, but it isn’t a story my heart longs to tell.
  • Do I feel urgency to tell this story NOW? I have an entire file of story ideas. Some of them are really cool! But none of them are begging me to tell them right this second. That sense of urgency is another indication that this is a Big Idea.
  • Do I have a vivid protagonist with an overarching goal? In other words, who is your main character, and what does he or she want? Can you hear his or her voice? This is the foundation of any story, and if you don’t have this, it’s going to be so much harder to spin a full novel out of your idea. I’m not sure The Hobbit would have had such enduring power if Bilbo hadn’t longed with his entire being to be back in the Shire.
  • Can I visualize the entire story arc? Often the beginnings of our ideas are just the flash of a character or a scene. But of course, novels need more than one brilliant scene or one fascinating character. Take some time to consider where your story is going. What sets off the action? How does the MC change as the story progresses? What peak conflict will push your MC to the end of the story?
  • Can I write a logline for this story? If you can write a pithy pitch for your idea before you write a word of the story itself, chances are you’ve got the makings of a Big Idea.
  • Are others excited when I tell them my idea? How do your CPs react when you tell them your pitch? Are there “oohs” and “aahs”? Or are they asking questions and offering “what ifs”? Other writers are especially good at recognizing Big Ideas, and if they’re not sold, chances are you have more work to do. And it’s pretty important to get feedback at this stage, even though we can all be very protective of our fledgling stories. Our agented Pennies have reported sending slews of new ideas to their agents only to be told that none of them quite pass muster as is. Most of the time, this just means you need to do the work of fleshing out the idea and finding a unique way into the story. But it is way better to learn this before you write 60,000 words.
  • Is there a market for my idea? Although this question can put a damper on your Shiny New Idea excitement, it’s really important to do this research. Don’t be the author trying to sell a dystopian after the market flood of apocalyptic fiction!

Sadly, some story ideas are flawed from the get-go. Stubborn writers can spend years working on stories that will ultimately go nowhere…and a lot of that heartbreak can be avoided if you take a few days or weeks to really road-test your story first.

And if you can answer “YES!” to all these questions? Congratulations! You’re still not quite ready to write, but you’re one step closer to seeing your Big Idea become a Big Fat Novel.

(Need help coming up with a Big Idea? Check out this earlier Winged Pen post about creative cross-pollination, this one about writing prompts, or this one exploring where ideas come from, to get your creative juices flowing.)

Come back next Wednesday where we’ll discuss Main Character Development.

Introducing Master Your Craft: A New Series by the Winged Pen

Master Your Craft

The last month has been an exciting time here at The Winged Pen as Pennies have been hard at work behind the scenes coming up with a surprise for you.

Today, to coincide with Camp NaNo – the virtual writer’s retreat that helps you fit writing into your busy life – we’re excited to launch our new blog series: Master Your Craft with the Winged Pen (#WPMYC).

Every Wednesday for the next several months, we will take you through the entire process of writing a novel – everything from getting the Big Idea, all the way to the final, ready-to-query manuscript.

Our Pennies will share with you all of our best techniques and tools, starting with pre-writing tricks, including character development, research and world-building, to make your drafting as painless as possible.

Of course, writing a novel is going to include some pain, so we’ll walk you through the drafting process, too. We’ll help you fight that terrible enemy of the drafting novelist: the fear of the blank page. And we’ve got a host of tips and tricks to help you overcome the stalls, blocks and annoying plot bunnies that threaten to derail every first draft.

And once you’ve got your story down on paper, we’ll give you all of our favorite techniques for making a story shine until it positively gleams.

Each of our Pennies has a slightly different process and does each of our steps in a different order, so don’t feel like you have to follow this formula exactly. Instead, think of it as a compendium of writerly advice designed to help you on your novel-writing journey.

Writing a novel can be a lonely, demoralizing process. But it doesn’t have to be. Let us help you – and help each other – to shape the vibrant and enduring stories that are living so vividly in our heads into the best manuscripts we can possibly make.

We can’t wait to start sharing this treasure trove of posts with you! If you’re not already following us, go ahead and sign up so you won’t miss a single tip. And if you know someone struggling to write a novel, tell them to sign up, too. The fun starts next Wednesday, so don’t miss out!

Finally, if you have questions, comments or just want to cheer us on (sometimes we need cheering, too!), comment away here or on any of our Master Your Craft posts. We love to hear from you!

Star in MG / YA Magazines

Although often not lucrative, magazine publications can offer you many benefits.

  • They help your name get out there and stand out from the crowd of writers;
  • they can give you a unique insight into the publication world;
  • they can help you be more productive and serve as experimental pieces;
  • they can help you connect with other authors;
  • you might attract the attention of an editor and get further and better offers such as writing for series;
  • finally but not least, short story credits will impress agents or editors because it tells them your work is worth both reading and paying for.

(NB: *CTS! Means “Closed To Submission.” Some magazines only accept submissions at specific times.)

 

Middle Grade Magazines:

CRICKET. Covers all ages. Have many different magazines: Babybugs, Clicks. Ladybug. Ask (arts and sciences). Spider. Cricket. Cobblestone (American history). Dig Into History. Faces (cultures). Muse (Fun science and tech). Cicada (YA). Welcome works by writers from underrepresented groups. <http://www.cricketmedia.com/submission-guidelines?_ga=1.139948403.1938444544.1485226635 >

EMBER. MG and YA. Age 10 to 18. Poetry, fiction, flash fiction, creative nonfiction. <http://emberjournal.org/submission-guidelines/>

 

 

 

FROSTFIRE WORLDS. Ages 8-18. Fantasy and science fiction stories up to 6000 words with strong world-building. Adventure stories, space opera, and magic opera. Also accept poems, art, articles, reviews, and interviews.<http://albanlake.com/guidelines-frostfire/>

NEW MOON. Girls 8 to 12. Fiction and non-fiction.
Show powerful women in charge of their lives. Show parents how to support girls “to express their voices, strengths, needs, problems, and dreams.” <http://newmoon.com/getting-published-daughters-com/>

SPACEPORTS & SPIDERSILK. Short stories, poems, art, brief essays on science and the environment, interviews, quizzes, fantasy, science fiction, and mild horror. Open to hard to sell stories. <http://nomadicdeliriumpress.com/spaceportsgl.htm>

 

WEE TALES. Magical, heart pounding tales, 2000 words maximum. <https://goldenfleecepress.com/submissions/>

 

 

YOUNG EXPLORER’S ADVENTURE GUIDE. Combine adventure, space, and science. Diverse characters, strong girls, and fun. <http://dreamingrobotpress.com/young-explorers-adventure-guide-submissions/>

 

 

YA Magazines:

 BALLOONS. 12 years-old and up. Looking for unconventional materials, “elements that could enlighten and amaze the young minds.” <http://www.balloons-lit-journal.com/submission.html>

CAST OF WONDERS. YA science fiction or high fantasy for podcasting. *CTS! <http://www.castofwonders.org/submissions/>

CBAY. Teens. Fantasy or science fiction. *CTS! <http://www.cbaybooks.com/submission-guidelines.html>

 

 

CRICKET. Covers all ages. Have many different magazines: Babybugs, Clicks. Ladybug. Ask (arts and sciences). Spider. Cricket. Cobblestone (American history). Dig Into History. Faces (cultures). Muse (Fun science and tech).

Cicada (YA). Welcome works by writers from underrepresented groups.   <http://www.cricketmedia.com/submission-guidelines?_ga=1.139948403.1938444544.1485226635>

 

EMBER. Ages 10 to 18. Poetry, fiction, flash fiction, creative nonfiction. <http://emberjournal.org/submission-guidelines/>

FOREST FOR THE TREES. Poetry, fiction and creative nonfiction up to 6,000 words. <https://ffttjournal.wordpress.com/contactsubmit/>

FROSTFIRE WORLDS. 8-18 and beyond. Fantasy and science fiction stories up to 6000 words with strong world-building. Adventure stories, space opera, and magic opera. Also accept poems, art, articles, reviews, and interviews. <http://albanlake.com/guidelines-frostfire/>

 

HUNGER MOUNTAIN. Short stories, poetry, novel/novella excerpts, and creative nonfiction. Follows themes. <http://hungermtn.org/submit/>

LUNCH TICKET. YA short stories and flash fiction up to 5,000 words. <https://lunchticket.submittable.com/submit/11940/young-adult-writing-for-young-people-13>

ONE TEEN STORY. Literary fiction between 3,000 and 8,000 words. <http://www.one-story.com/index.php?page=submit&pubcode=os>

 

 

REFRACTIONS. YA fantasy with a delicate, magical touch, 5000 words maximum. <https://goldenfleecepress.com/submissions/>

SPACEPORTS & SPIDERSILK. Short stories, poems, art, brief essays on science and the environment, interviews, quizzes, fantasy, science fiction, and mild horror. Opened to hard to sell stories. <http://nomadicdeliriumpress.com/spaceportsgl.htm>

SUCKER LITERARY. YA fiction up to 10,000 words. *CTS! <https://suckerliterarymagazine.wordpress.com/submission-guidelines/>

SUDDENLY LOST IN WORDS. Poetry, short stories, and memoirs up to 3000 words.
<http://writingcareer.com/suddenly-lost-in-words-re-opens-for-ya-short/>

YARN. Poetry, essays up to 3000 words, and fiction up to 6000 words. <http://yareview.net/how-to-submit/>

YOUTH IMAGINATION. Real issues facing teens, from 200 to 20K words. <http://youthimagination.silverpen.org/index.php/submission-guidelines>

 

 

CONCLUSION:

Think of making your stories crossover because it is difficult to find magazines looking for specific genres you might specialize in. You could make your YA stories reaching into adult realms. You could, for example, submit to TOR and CICADA at the same time.

Keep in mind that magazines pay little but expect the best.

Some magazines will only accept excerpts. Read guidelines carefully.

Have fun exploring and submitting!

 

Resource:

Duotrop Magazine List. < duotrope.com >

♥♥♥

If you liked this article, visit Sussu’s blogs, at Novel Without Further Ado and Book Riders for MG readers. Connect with her on Twitter and Pinterest.

Thanks for reading

 

 

Find Mentors after Pitch Wars?

If Pitch Wars 2017 seems too far away or too selective for you, you can always try out other mentorship programs available online.

Some are free and some come with a fee. I have listed both below.

But first….

What should you expect from a mentor?

A mentor is a professional who is ahead of the game and understands the industry better than you. By definition, a mentor advises, guides.

However, a mentor is not your friend, like a CP (critique partner) could be. A mentor is NOT someone with a magic wand like a Book Doctor or a Ghost Writer.

A mentor will point out what you need to work on, and will give you pointers and references.

Mentors will talk to you periodically, from just a few hours up to a year.

Finally, a mentor will be most helpful if you’ve tried your best, maybe won a few awards or competitions, sent a bunch of queries that did not amount to anything, and you’re now ready to move to the next level.

FREE MENTORSHIP PROGRAMS:

Writing with the stars is a mentorship opportunity for intermediate picture book writers and illustrators. 3 months mentorship. <http://beckytarabooks.com/contest/>

AWP Mentorship: Every Spring and Fall. The program matches new and established writers for a three-month series of modules covering topics from craft to publication to the writing life. < https://www.awpwriter.org/community_calendar/mentorship_program_overview>

Australian Society of Authors (ASA) mentorship. The ASA offers paid mentorships to all published and unpublished writers and picture book illustrators with a work-in-progress. <https://www.asauthors.org/emerging-writers-and-illustrators-mentorships>

CBS Diversity Institute’s Writers Mentoring Program (script writing) Will help you get your TV show on the way. <https://www.cbscorporation.com/diversity/diversity-institute/writers-mentoring-program/>

Gemini Ink Mentorship Program: Spring. Apply to the Gemini Ink 2016 Mentorship Program and be one of four writers chosen to work one-on-one over a six month period with a nationally recognized author on a book-length project, free of charge. < http://geminiink.org/writing-mentorships/>

SCBWI Mentorship Programs. Any SCBWI regions offer mentorship programs that match established members with up-and-coming authors and illustrators. Some of these programs are open to just members in a particular region, others are open to any SCBWI member. < https://www.scbwi.org/scbwi-mentorship-programs/>

WNDB (We Need Diverse Books) Mentorship Program: October.  For the 2017 year, WNDB is offering mentorships to ten upcoming voices—eight aspiring authors and two illustrators—who are diverse or working on diverse books. <http://weneeddiversebooks.org/aboutapply/>

Virginia G. Piper Center for Creative Writing. Your Novel Year: Summer. Arizona State University. Online Certificate Program in the country for those looking to write Young Adult novels. <https://piper.asu.edu/novel>  

Leigh Shulman’s Women’s Writing Mentorship Exchange. For women. Will read through answers and choose 65 people to work with the mentors. Results come in June. <http://thefutureisred.com/birthday-giveaway-2016/>

The WoMentoring project. Accessible to only women, especially women who cannot afford a traditional mentorship program. This organization depends entirely on volunteers. <https://womentoringproject.co.uk/>  

1st 5 Pages Writing free Workshop. Will workshop your first five pages with authors and an agent. <http://www.1st5pageswritingworkshop.com/p/mentor-schedule.html>

MENTORSHIP PROGRAMS WITH A FEE:  

Inked Voices. An online group gathering professionals (agents, editors, writers) and a selective number of writers in a critique group.<https://www.inkedvoices.com/group/pro_groups/>

UCLA’s One-on-One Mentorships. Mentorships give you access to an instructor Monday through Friday for 4 full weeks.  You receive feedback every 12-24 hours for most work and 24-36 hours for longer material. <http://writers.uclaextension.edu/programs-services/mentorships/>

Amanda Hampson’s The Write Workshops, promises to complete your first draft in 12 months with a writing mentor. Affordable monthly fee (about $100). <http://thewriteworkshops.com/writingmentor/>

Novel in a Year Mentoring Course. In twelve monthly sessions, you will be able to submit instalments of up to 10,000 words for your editor to assess as you go. First month free. <http://www.danielgoldsmith.co.uk/writers_mentors.php>  

The Dzanc Creative Writing Mentorships is an online program designed to allow writers to work one-on-one with published authors and editors to shape their short story, novel, poem, or essay. Has an extensive list of authors ready to work with you. <http://www.dzancbooks.org/creative-writing-mentorships/>  

Creative nonfiction offers its own mentoring Program, at <https://www.creativenonfiction.org/mentoring-program>  

The NSW Writers’ Center Mentorship. A NSWWC mentorship is an opportunity for you to work one-on-one (either face-to-face, by email, Skype or over the phone) with an experienced writer or editor. <http://www.nswwc.org.au/support-for-writers/mentorship-program/>  

Blue Pencil mentorships. Professional children’s authors and illustrators who are Members of CANSCAIP will give a critique and answer five follow-up questions. You need to be a current CANSCAIP member before applying. <http://www.canscaip.org/Mentorship>  

Bespoke Mentoring. Mentoring for 3, 6 or 12 months. They will support you every step of the way, from structuring your novel to advice on where to go next with the final product. <https://www.writersandartists.co.uk/writers/services/bespoke-mentoring>

Australian Writers Mentoring Program to offer high-level mentoring to new and emerging writers of fiction and non-fiction.  The program runs over six months,  providing five one-on-one meetings with an established, award-winning writer.  Before each meeting the mentor will read up to ten thousand words of your work-in-progress. <http://writermentors.com/>  

GRANTS:

For parents with young kids. <http://apply.sustainableartsfoundation.org/>

RESOURCES:

Find a writing coach. <http://www.book-editing.com/writing-coach.html>

Mentoring and coaching. <http://www.nawe.co.uk/the-writers-compass/events-and-opportunities/mentoring-and-coaching.html>

 

If you liked this article, visit Sussu Leclerc at Novel Without Further Ado.

A follow up on Twitter or Pinterest is always appreciated.